TENDRIL REBRAND

YEAR: 2015
ROLE: IDENTITY DESIGN
CLIENT: Tendril

 

TENDRIL REBRAND


 

The new Tendril Logo was created with the intention of embodying the spirit of the studio. Tendril being a fun creative group, that is energetic, full of laughter, sophisticated, passionate, and experts of their craft. We needed a mark that would represent these qualities.

In our initial meetings the words fun and sophistication came up a lot. Tendril's ability to do slick polished VFX and funky colourful animations needed to equally be balanced in a single mark. I believe the following logo finds a balance between fun and sophistication.

A logo inspired by the lowercase ‘t’ created with simple geometric shapes and that smiles back at you.