RAPCITY

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YEAR: 2011
ROLE: BRANDING & ON-AIR GRAPHICS, ANIMATION, TYPOGRAPHY, PHOTOGRAPHY.
CLIENT: MUCH

RAPCITY


 

Rapcity is a live show that features musical guests and a rotating panel that discusses trends and issues of the international hip-hop scene. The photographs used for the Rapcity branding were shot in different cities globally. The use of photography for the redesign of Rapcity was to create the feeling that Rapcity could be any city and not focused solely on the city of Toronto where it is shot.


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