YEAR: 2012 ROLE: PRINT, ON-AIR GRAPHICS & ANIMATION CLIENT: MTV
This was a pitch created in house, late 2011 early 2012. The conversation was whether or not MTV Canada was to follow the broadcast design treatment of MTV US. Our stance was to have our own creative content to strengthen the MTV Canada brand. At this point in time MTV.CA had recently been redesigned and Creative Directed by Ron Ruiz. With it's own unique voice and look we decided to roll out the same visual treatment for broadcast, so MTV Canada could have a cohesive brand.